Meng Treuhand – Corporate Website & CMS

The Challenge

Meng Treuhand needed a complete digital overhaul, but the circumstances were demanding:

1. Limited Budget – High ambitions with a fixed budget of CHF 17k

2. No Existing Materials – Only outdated, visually poor design templates available

3. Complex Stakeholder Communication – Lengthy feedback cycles and late-stage change requests

4. Self-Service Requirement – Non-technical staff needed to manage all content independently

5. Premium Look Expected – Client wanted modern, high-quality animations despite limited assets

The Solution

Component-Driven Design Approach

With budget constraints, I developed a smart design strategy:

• Mini Component System – Designed reusable page sections rather than full page layouts

• Direct Client Collaboration – Reviewed components personally with stakeholders

• Creative Asset Solutions – No images provided, so I crafted a premium look through subtle micro-animations

• Consistent Visual Language – Built a cohesive brand presence from scratch

Custom WordPress Architecture

I chose Theme and Block Development to maximize value within budget – no bloated plugins, just clean custom code:

• ACF Pro / SCF Only – All dynamic content built with Advanced Custom Fields

• Zero Plugin Dependency – Lightweight, maintainable, future-proof

• Intuitive Backend – Designed for users with zero coding knowledge

Flexible Content Management

The backend empowers the team to manage everything themselves:

• Drag & Drop Editing – Reorder content blocks effortlessly

• Repeater Fields – Add unlimited items to any list or section

• Relational Data – Link authors to articles, team members to departments with a single click

• Custom Post Types – Dedicated management for pages, forms, blogs, news, and team profiles

Database Architecture

Built a robust relational structure connecting:

• Articles ↔ Authors

• Team Members ↔ Departments

• News ↔ Categories

• Forms ↔ Submissions

Key Features

FeatureDescription📝 Content PagesSelf-service page creation and editing📋 Custom FormsBuilt-in form builder with submission management📰 Blog & NewsFull publishing system with author linking👥 Team ManagementStaff profiles with department connections🔗 Portal LinkIntegration with existing customer portal📧 NewsletterEmail subscription functionality🔍 SEO OptimizedBuilt for search engine visibility

Technical Highlights

• Custom Theme Development – Tailored WordPress theme from scratch

• Block Editor Integration – Native Gutenberg blocks for intuitive editing

• ACF Pro Architecture – Flexible fields, repeaters, and relationships

• Micro-Animations – Subtle, performant animations for premium feel

• No Plugin Bloat – Clean codebase with minimal dependencies

• Responsive Design – Optimized for all screen sizes

The Impact

Despite budget constraints and challenging stakeholder dynamics:

• Complete brand refresh from outdated materials to modern presence

• Full content autonomy for non-technical staff

• Premium visual quality achieved through creative animation solutions

• Scalable architecture that grows with the business

• SEO foundation for improved online visibility